If you are here either you have already decided to take your business online or you are in middle of the process but now you are stuck up with the dilemma of where to start and will you be successful at it, leave all the concerns because once you are done completing this guide you will have all knowledge to launch yourself in the online market sphere with full momentum. So buckle up!
Is this guide for me? YES! If you are a small business owner you'll avail the most out of it, anyone from a budding startup to a seasoned entrepreneur can benefit from this guide.
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Around 130 million people will be shopping Online in 2019 in India Only!
If you are not Online you are refraining from:
Creating your brand is the principal issue that small businesses encounter, to compete against established brands you need to propel yourself toward your consumers so they identify you for your prolific products. The Internet is an extraordinary medium to build your brand, you can engage people online with your products which is not attainable through conventional means.
If you are a business owner and have reached the saturation limits of your Regional Market, then its time to spread your business and look beyond the horizons. People outside your region are longing for you and your wonderful products.
People are steadily looking for products to make their life simpler and your product can be a perfect fit for them but it is improbable for you to reach every potential customer through classical methods for this you need to build the online presence.
Customers prefer to shop at their ease, they prefer to order things at late night reclining on their couch but not being online hinders you from reaching those consumers. Having a website empowers you to be accessible to everyone, anytime.
Now you know why making an online reputation is crucial for your business, all that's left is to start building your website and reach your customers.
Establishing a business online can be an exhausting, time-consuming, expensive task but if you do it sincerely, it will all pay off in the end and you will have your wonderful website.
Following these steps is the most recommended path to creating your business online.
Creating a Website is the most expensive and time-consuming task and if not done right can be a nightmare for your business while a well-performing site will be your most valuable asset.
Designing an enhanced site is a tiresome task and the subsequent steps will assist you to come out with flying colors.
Your domain is the portion of your website address that comes after "www." like www.ibux.in "ibux.in" is the domain. It is the human-readable web address which represents your site to the audience.
Determining an appropriate domain is the first step towards prosperity as a good and known domain can bring you traffic while a spurious domain can send your website into the obscurities of the internet.
Domain Name: It's advisable to have your brand name as your domain name and having your primary keyword in your domain name can assist you with ranking on top of SERPs. Check for the domains with your keywords in it and if you find a right match, go ahead and confirm that domain.
Choosing right domain extension: Domain extension is the part of your domain that comes after "dot" in your domain, technically known as Top-Level Domain(TLD). Select a TLD according to your needs. Generally, a .com TLD is considered more authoritative.
Once you have a decided your domain, all that's left is to register your website. Visit a domain registrar, once you have registered your website no one can register the domain for that period of time. It's prudent to register your domain for more than one year.
Now you have registered your coveted domain, it's time to get to the real work and start developing your website.
It's affirmative that you create a website that caters to the need of your niche target audience by rendering them value.
Unless you are considerably skilled in creating websites, it is advisable to leave the rest in the hands of a professional.
Benefits of hiring a professional:
You can create your website using a template based site creator like WordPress.
Here are a few top site builders you can use to create your website
While designing template based websites provide you with a great option to create your website with very little effort, they obstruct you to make a customized website according to your requirements.
A website with great design but without good content is like a body without blood, it cannot function without it.
Content is the King!
Invest in creating valuable content for your customers so they can engage with your brand and let them be your brand advocate. Having a blog with content that creates value for readers can prove to be a Gold Mine if used properly. A well-organized blog can engage people and bring you qualified traffic.
57% of users say they won’t recommend a business with a poorly designed mobile site.
Optimize for Mobile Users! How?
Create responsive websites which adapt your website in accordance to different screen sizes.
Now your site is ready, it's time to optimize it to put it on the face of the internet.
SEO refers to the process of following best practices for Search engines, ranking yourself on SERPs so people can reach your business.
On Page SEO is the practice to optimize your web pages to rank better on search engines. It includes optimizing your site content and HTML code in accordance with On Page best practices.
First and foremost task for SEO is setting up Google Webmaster and Google Analytics.
Register your website at Google Webmaster to maintain and analyze your performance for Google. It's FREE!
Google Analytics is a tool used by every marketer to analyze your site performance, you can create your custom action for conversions. All this is provided for Free by Google.
<title> Page Title </title>
<meta name = "description" content = "Your description">
<img src = "img.jpg" alt = "keyword" width = "50" height = "50">
Create Open Graphs to make your site friendly for Facebook and more shareable on social media.
<meta property="og:title" content="Title" /> <meta property="og:type" content="article" /> <meta property="og:url" content="https://www.example.com/" /> <meta property="og:image" content="https://www.example.com/image.jpg" /> <meta property="og:description" content="Your Description" /> <meta property="og:site_name" content="Your Site Name" /> <meta property="fb:app_id" content="Your FB_APP_ID" />
Twitter Cards help you make your site more presentable to twitter and help you share your site more efficiently on Twitter.
<meta name="twitter:card" content="summary"> <meta name="twitter:site" content="Your @publisher_handle"> <meta name="twitter:title" content="Page Title"> <meta name="twitter:description" content="Page description less than 200 characters"> <meta name="twitter:creator" content="Your @author_handle"> <meta name="twitter:image" content="https://www.example.com/image.jpg">
Sitemap help search engines find your web pages easily across your website. It is a map of your website including all your web pages at one place. Create sitemaps and include them on your site at "www.example.com/sitemap.xml".You can generate your XML sitemap here.
Off-Page SEO refers to the techniques employed to improve your site ranking without making many changes on your website. It is generally referred to as Link Building.
Let's discuss how Google ranking works apart from on-page factors Google take link directing to your website across the internet as a sign of their trust in you and the more people trust you, the more are the chances of you being a legitimate source of information for Google's users.
In the past, people abused this technique to rank by buying links from link farms, collaborating across the web with similar websites to beg links.
Now, this practice is frowned upon and following such practices will lead to penalization by Google.
Try building relations across the web, create quality content so people will link to you.
Few of the popular ways of link building are:
While these techniques can easily get you a few links and most low performing sites employ these techniques, it is mandatory that you move from these techniques and organically build your website reach by creating quality content and creating value for your readers.
SEO techniques are not easy to implement and can take a lot of time learning and practicing and if you want to focus on your other work and be free from this hustle leave that to us. We employ industry specialists to understand your website and devise perfect SEO strategy just for you.
Get your SEO plan with iBux Now!
Managing social media presence is one of the most vital tasks for any brand. Social Media allows you to captivate your visitors and even connect with people who are not yet aware of your brand.
It is the most ideal way to spread brand awareness as people on social media are out to engage with entertaining content and you can be the answer to their pleas.
Why do I need Social Media?
Social media gives you the scope to structure your brand focused around your audience.
Facebook influenced 52% of consumer's online and offline purchases. If you are not getting the benefit out of this, then you are not doing something wise.
People tend to associate with brands who reach out more socially. Building a relationship with customers will earn you more value than anything else.
All is arranged but where are all the people? The Internet is a comprehensive space, you can get lost if you are not being careful.
You need to drive traffic to your site so people can see your amazing site, be friendly with your products.
If there is one thing that all marketers can agree to is Content is the King!
Content is not only restrained to blogs you can design infographics, video tutorials, images anything that can provide utility to your customer.
Email has been the mode of communication since a very long at least for the internet's age, this hasn't altered much. Marketers still use emails as their fundamental tool to drive traffic to their websites. Introduce people to your product and services through emails, use enticing subjects and content.
Paid Promotions drive traffic like nothing else essentially because money speaks. Plan your advertising strategy according to your marketing goals, what action do you want your visitors to take, do you want them to visit your blog, buy a product? There are numerous paid mediums which can bring you closer to your goal but choose wisely.
For Search Marketing Google Adwords can be a reliable option and will bring you a lot of qualified traffic.
Social Media paid promotions can be a great way to build your brand presence and drive a ton of leads to your website.
Now you have everything at your fingertips you know how to develop your website, how to be available socially, how to guide traffic to your website. All that's left is to maintain your success streak.
Anything can go wrong anytime is such a fast pace world make sure you are not lagging behind. With tools like Google Analytics and Webmasters, you can keep an eye on your website performance and traffic and if there is anything wrong, you should jump at the first sign and get to the work.
People leave their websites once they are done and this can be the gravest thing anyone can do to their business. You spent so much time, energy, money on your site and abandoning it and hoping to get the fruits of your result will bring you only disappointment. Keep Adapting to the changing scenarios and reach out on the top.
Once you were without a website and now you have the most wonderful site so, do not lose hope if anything goes wrong just be available to overcome that obstacle just like you have done in the past.
Now you have completed this guide to take your business online and we hope that you succeed in your endeavor.
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